Exploring Growth, Building Systems
I work across e-commerce, marketplace operations, and data-led execution—turning complexity into scalable growth.
I have always been drawn to work that sits between exploration and execution. For me, growth is rarely a straight line—it is a process of observing patterns, testing directions, and building systems that make progress repeatable.
My experience spans data analysis, commercial coordination, e-commerce growth, and Amazon marketplace operations. Over time, I found that I am most effective in environments where business goals are clear, systems are still evolving, and meaningful impact depends on connecting insight with execution.
This site is a map of that journey. It shows not only what I have done, but also how I think: from signals to structure, from complexity to clarity, and from isolated tasks to scalable growth.
To the moon
Objective: To increase repurchase and retention rates
Tools involved: Excel, PowerBI, Wireframe, Klaviyo, Shopify
- Design business model based on penetration assumption
- Find the most profitable mechanism from different discount gradients and retention rates
- UAT and optimise the user journey
- Launch and broadcast via marketing channels
- Iterative mechanisms and improve user engagement
Results: Retention rate increased by 139% YOY
Objective: To increase convertion rate and user experience
Tools involved: Intelligems, Lighthouse, Hotjar, Google Analytics
- Monitor the convertion steps with event tracking
- Built prototypes based on the best converting websites
- Carried out A/B test and compare
- Regression validation conclusions
Results: Page speed increased by 170%, covertion rate increased by 132%
Objective: To boost brand exposure and increase sales revenue
Tools involved: Excel, ShareASale, CJ, Asana, Shopify
- Establish an affiliate partnership feature addressing key performance indicators
- Identify the most effective commission structure balancing profitability and attractiveness to affiliates
- Implement and fine-tune affiliate marketing platform integration
- Launch the program and promote through selected marketing channels
- Continually adjust and enhance the program based on ongoing performance metrics
Results: Program ROI over 5, contributed 12% of revenue growth
Objective: To monitor team performance and track sales metrics
Tools involved: BigQuery, PowerBI, SQL, Google Analytics, Shopify, Lazada, Amazon
- Develop a comprehensive dashboard that presents key performance metrics for team assessment
- Design a sales tracker to monitor sales activities, revenue, traffic and deal pipeline
- Validate and refine the dashboard and tracker based on user feedback and requirements
- Initiate the use of the dashboard and tracker across teams, ensuring appropriate training and support
- Continually review and enhance the tools in response to evolving business needs and performance goals
Results: Improved team productivity by 29%. Sales conversion rate increased by 15%. Sales tracker proved instrumental in identifying bottlenecks and opportunities, contributing to a 10% increase in overall revenue.
Objective: To drive customer engagement and increase retention rates
Tools involved: Klaviyo, GTM, Google Analytics, Shopify, Excel
- Develop a series of automated emails tailored to customer behaviors and interactions
- Identify key triggers for email send-outs, such as cart abandonment, purchase completion, or newsletter sign-up
- Enhance email content with personalized offers, product recommendations, and user-friendly designs
- Implement the program and analyze performance metrics to adjust email frequency, content, and targeting
- Continually refine and optimize the program based on customer feedback, engagement rates, and conversion metrics
Results: achieving a 120% YOY net growth in email marketing revenue
